AR MUSLUKÇULUK moves with the target of commissioning new products strong in esthetical terms towards taste of customers by reviewing costs in order to increase the market share of E.C.A. branded medium and economic segment product groups. In line with this target, quality and product variety of AR and YAK branded products in the market are increased.
Plumbing materials and accessories sector has significantly increased its product variety in recent years with technological developments. Esthetical and functionality standards of products have also increased along with that. While it is expectations and requirements of people that created the demand, concepts of fashion and aesthetics have become important elements in consumer preference particularly in recent years. Producers having a corner in global market have increased their production, R&D and marketing strategies as a result of changing competition and customer preferences, and turned towards kitchen and bathroom concept along with more economic products. As a result of this, they have developed and diversified their products.
While such developments were taking place, AR MUSLUKÇULUK managed to become one of the brands that flourished most with its quality and product range. Founded in 1965 and turned into a corporation in 1973, AR MUSLUKÇULUK has been a modern operational example for Turkish industry during the process it left behind. Manufacturing plumbing materials and accessories, the company is acting in parallel with E.C.A. from this aspect. However, this brand addresses to the consumer society, which is out of the scope of E.C.A.'s target group, without compromising on certain quality standards. Thus, it completes the E.C.A. brand.
Company carries out its production activities with its assembly line installed in İstanbul Maltepe. Performing majority of sales of its products through ELMOR A.Ş., which is the sales-marketing company of the ELGİNKAN COMMUNITY, AR MUSLUKÇULUK also reaches the entire Turkey with its own sales organization. Company produces single and double handle standard armatures, mixed armatures, various taps, top sets, inner sets and siphons, together with investment and workforce support of the community and sub-industry. Performing manufacturing in qualities and features demanded by consumer without compromising on the quality perception of the group and functionality at all, the company takes its position in the market with its TSE product quality certified AR and YAK brands.